The brand debuted a line of products that marries nature with science.

The new Herbal Essences Bio offers nine collections of shampoos, conditioners and stylers that are free of colorants, parabens and gluten, and are designed to address every hair type and need.

The art and designs reflect this through the composition of different ingredients in a system that is entirely modular.

The agency & Braun worked together to relaunch the brand with a vision that reflected the rich history of the iconic company.  Using geometric graphical elements from six decades of innovation, we developed a ‘design vocabulary’ to elevate the brand above its rivals.

The rework – implemented globally – saw Braun awarded at Cannes for the Industry Craft Lions for Art Direction and Design .

Creative Direction for Costa.

Art direction + Brand World for Confused.com

Agency: Karmarama.

Design + Art Direction + Concept Art for Gangs of London, Sky Atlantic.

Gangs of London is an epic 10-part crime drama, charting a violent battle for supremacy in London’s underworld. The brief asked for a campaign that matched the scale and ambition of the show, with its large multi-racial cast, stunning London locations, and complex storyline. We also had the challenge of capturing the “shocking, visceral, visually extraordinary” quality of the drama, to hint at its extreme violence without being explicit. ​​​​​​​

At first glance we see shadowy characters in an urban environment of towering skyscrapers – a skyline made up entirely of guns. This gives an ominous hint of the battle to come but also points to one of the show’s main themes: the way organised crime launders its money through the construction of high-rise towers.

Design + Creative Direction + Product Design

Prototyping and Visual Identity for a drink crafted in LA. The identity is directed by a number of commissions with local and global artists.

Design + Art Direction + Concept Art for Zero Zero Zero on Sky Atlantic.

Based on the novel by Roberto Saviano, this fast-paced series directed by Stefano Sollima (Gomorrah) and Janus Metz (True Detective) follows the buyers, sellers and brokers who drive the frenzied and lethal world of international drug trafficking.

The eight-episode series follows the journey of a cocaine shipment, from the moment a powerful cartel decides to buy it until the cargo is delivered and paid for, passing through its packaging in Mexico and shipment across the Atlantic Ocean.

Creative Direction + Design for Vodafone’s Unlimited campaign.

CGI by Adam Robinson.

Design + Art Direction for Tanqueray.

This includes a Tanqueray Speakeasy that catered for the world’s finest bartenders and industry experts. The hidden entrance was inspired by Charles Tanqueray’s shoe polish recipe found in his journal. Those in the know would enter a secret code by the “shoe shine” to open the secret door to the bar. Classic prohibition era cocktails were served alongside glass rested Negroni’s and French 75’s.

Additionally, I designed the identity and book to be used to recreate this unique speakeasy brand world.

Creative Direction + Concept Art for Britannia S3. Sky Atlantic.

Post / Finishing: skristi.com

Matte Painter: marvinfunke.de

Viz ID & Brand World re-designed globally in collaboration with the amazing João Portugal. Pantene North America & Europe.

Creative Direction + Art Direction + Design for Outriders by Square Enix.

Renowned for her signature style of creating flowing hair art, Laura Laine was commissioned to create a series of bespoke illustrations entitled “The Art of Beautiful Hair”. This work was released in major cities across the UK, and in NYC. Laura’s unique style gave the campaign an upscale fantasy look and feel, to fit within the particular locations – giving each city a unique piece of illustration art. 

Love it or hate it Laphroaig is a brand that inspires strong opinions. Even Laphroaig’s most ardent fans tended to describe the liquid in an intriguing and often disparaging way.

I was tasked with creating ATL, print, and digital work for the campaign that helped bring the Opinions Welcome and Islay (birthplace of Laphroaig) to life.

Design + Art Direction + Concept Art for The Third Day on Sky Atlantic.

Jude Law, Naomie Harris, Katherine Waterston, Emily Watson and Paddy Considine star in The Third Day, a unique story told in three separate but interconnected parts: Summer, Autumn and Winter.

‘Summer’ sees Sam (Law), drawn to a mysterious island off the British coast. Isolated from the mainland, Sam is unable to leave the idyllic and dangerously enchanting world he has discovered, and the secretive rituals of its inhabitants bring him to grapple with experiences of loss hidden in his past through a distorted lens of the present. As boundaries between fantasy and reality fragment, his quest to unlock the truth leads the islanders to reveal a shocking secret.

‘Winter’ follows Helen (Harris) who is a headstrong outsider who finds herself inextricably drawn to the island in her pursuit to seek answers. As the lines between fantasy and fact are distorted, Helen and her family are caught between the island’s splintered forces, which gives rise to a fractious battle to decide its fate.

Being a big fan of the series, I was super excited when I was asked to art direct and design a number of assets for the Game of Thrones campaign. Each piece depicts a specific keystone in the series and is accompanied by a well known claim.

Design + Art Direction + Concept Art for A Discovery of Witches S2.

Photography by Mitch Jenkins.

Design + Art Direction for Lacoste.

Creative Direction Aboud+Aboud.

Whilst working on the Disney/Pixar account I designed and art directed a number of interesting projects – from developing the key art for some of my favourite movie titles, to digital pieces and one-offs.

Series of posters for Typographic Circle.

The talk was titled Violent Type. Killing Our Masters One Character at a Time.

Curious one, aren’t you.

I like you.

Design + Art Direction + Concept Art for The Dark Knight Rises™ .

The agency was awarded with Best-selling Title of the Year and BVA Retail Title of the Year.

Art Direction for Advokaten S2.

Client NORDIC ENTERTAINMENT.

ECD Fredric Hammarlund.

POST chrischristodoulou

Design + Art Direction for Hugo Boss.

Creative Direction Aboud+Aboud and the super talented Simon Helm.

Warner Bros’ The Hobbit.

I was responsible for art directing and designing an imaginative suite of print, digital and experiential work that brought to life the fantasy of the story. Highlights included a theatrical Hobbit Hole archway, character masks, dwarf beards, shop-in-shop designs, countdown standees, and various unique designs. The campaign was topped off with a takeover of HMV’s flagship store on Oxford Street which grabbed the attention of both the press and consumers.

To coincide with Diageo’s Global bartender competition - World Class - the agency was asked to design and deliver a unique experience for the media, trade and consumers. The World Class House was set in a Georgian townhouse in Fitzrovia Square, London, with a contemporary members club environment across its five storeys and roof terrace. We designed, installed and managed eight bespoke brand spaces that brought to life individual brand worlds with a range of stylish bars & lounges featuring interactive experiences that brought together a world of mixology, exquisite spirits & contemporary cocktail culture.

As well as a stylish bar and lounge to welcome guests, there was an underground secret bar fronting as a Latin American travel agency that could be accessed using a vintage telephone. It showcased Don Julio tequilas and offer a taste of Jalisco, the heart of Mexico’s tequila-producing region.

The Tanqueray No Ten Martini Cocktail Bar, with an Art Deco-inspired design, offered 10 new Martini-style cocktails. The Johnnie Walker Blue Label Screening Room showed the brand’s new short film starring Jude Law, called The Gentleman’s Wager. The World Class House also presented the new Scotch whisky, Haig Club, made in partnership with footballer David Beckham.

Visitors were able to experience soundscapes and lighting effects that brought Ketel One vodka to life in a new way through the Ketel One Sonic Tastings, created with sensory experts. For Zacapa rum, guests were guided through a “fully immersive journey” to experience the brand’s story through all five senses, followed by a tasting created by a renowned guest chef.

Concept Art + Creative Direction.

Illustration by Sam Hadley.

It’s the little whiskey that could. 2Gingers is an American Irish whiskey and the fastest-growing Irish whiskey brand in the US (Beam Suntory). The first task was to transform whiskey from being a winter-only spirit to a seasonless option – even enjoyable in summer. Next, raise the profile of the trademark cocktail – the Big Ginger – making whiskey an accessible, refreshing alternative to beer by broadening the appeal to a younger audience.

The concepts for the campaign included developing “Whisky Myths” for digital, PR, Social, on-premise, OOH and a brand ambassador’s agenda (which involved riding the world’s tallest bicycle). The concepts, illustrations, and art were meant to reflect the brand’s quirky tone and colours.

The agency was tasked with the refresh of Emirates 'hello tomorrow' campaign. In total there were 26 ads to concept and art direct. We created a 3 tier look and feel to the first, business and economy classes, making them feel part of a cohesive set but still retain their own identities and tone.